What is included in a Brand Audit?
Unsure whether you need a rebrand or a brand refresh?
A brand audit is a smart first step. It gives you a clear picture of what’s working and what needs attention, helping you make an informed decision. While a rebrand can feel exciting, it often comes with hidden costs, like updating signage, uniforms, and marketing materials. In many cases, a targeted refresh can be just as effective with far less disruption.
Our brand audit service documents all your brand elements across physical and digital touchpoints, allowing you to see the whole picture. This process highlights inconsistencies and opportunities and provides a clear roadmap for phasing out your existing brand if you choose a full rebrand.
What can be included?
1. Physical Locations Audit
On-Site Visits: Conduct site visits to all physical locations to assess brand representation.
Signage and Displays: Review all signage, displays, and point-of-sale materials for consistency with brand guidelines.
Interior and Exterior Branding: Evaluate interior and exterior branding elements such as colours, logos, and messaging on documentation.
Customer Experience: Observe customer interactions and assess whether they align with the brand’s voice and tone.
2. Digital Presence Audit
Website and E-commerce Platforms: Analyse the website/ e-commerce platforms for brand consistency and user experience.
Social Media Channels: Review all social media accounts for alignment with brand guidelines and overall engagement.
Email Marketing: Evaluate email marketing campaigns and automation for branding consistency.
Digital Advertisements: Assess digital advertisements for brand coherence across different platforms.
3. Marketing Channels Audit
Traditional Marketing Materials: Review brochures, flyers, business cards, and other print materials.
Advertising Campaigns: Analyse past and current advertising campaigns for brand consistency and effectiveness.
Partnerships and Sponsorships: Evaluate co-branding initiatives and sponsorships for alignment with brand assets.
Merchandise: Staff uniforms, product and stationery.
Get in touch if you wish to discuss how a brand audit will benefit your business.